Zillow has introduced a new feature aimed at empowering property managers by allowing them to highlight specific listings. This innovative tool enhances visibility for selected rentals, offering property managers the ability to target their marketing efforts more effectively. By spotlighting particular listings, managers can communicate unique selling points, such as location advantages or special amenities, thereby attracting potential tenants. This enhancement reflects Zillow’s ongoing commitment to providing landlords and property managers with tools that streamline the rental process and maximize exposure in a competitive market.

Key elements of the new Zillow Rentals feature include:
– **Enhanced Listing Visibility**: Property managers can select which listings to highlight, maximizing rentability.
– **Targeted Marketing**: Property managers can emphasize unique features of selected properties, appealing to specific tenant needs.
– **User-Friendly Interface**: Designed for ease of use, the new feature integrates seamlessly into existing workflows for property management professionals.
– **Increased Tenant Attraction**: By featuring priority listings, property managers can improve tenant engagement and expedite the rental process.

You can read this full article at: https://www.housingwire.com/articles/zillow-rentals-launches-listing-spotlight-feature/(subscription required)

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