In the highly competitive mortgage industry, companies are constantly seeking innovative ways to maximize their marketing budgets and generate new business opportunities. One strategy gaining momentum is the shift towards reallocating marketing spend towards nurturing existing customers, rather than solely focusing on acquiring new leads. This approach, championed by industry leader Milestones, has shown promising results in increasing repeat and referral business for mortgage companies.

Key points from the text include:
– Emphasis on reallocating marketing spend towards existing customers
– Strategy aimed at increasing repeat and referral business
– Success of approach demonstrated by industry leader Milestones
– Implications for other mortgage companies looking to enhance their marketing strategies in a competitive market environment.

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