Lenders increasingly recognize a persistent gap between consumer curiosity about mortgage options and the point when borrowers are ready to submit an application. Treating readiness as a distinct customer-stage acknowledges that many prospects need education, affordability insight and reassurance rather than an immediate push [...]
A test of an automated audience optimization tool, Advantage+ Audience, produced significant reach and efficiency gains for a mortgage marketing campaign: it generated 432,000 landing page views while reducing cost per view by 29%. For lenders and brokers, that kind of scale can materially [...]
Analysts pricing in additional Fed hikes and a higher-for-longer rate backdrop are reshaping the mortgage market’s near-term economics. Anticipated upward pressure on short- and intermediate-term yields is translating into higher quoted mortgage rates and wider spreads on mortgage-backed securities, compressing refinance activity and reducing [...]
When a homeowner dies, heirs often face immediate uncertainty about mortgage obligations, servicer communications and the future of the property. HUD‑approved housing counseling agencies provide impartial, federally recognized guidance that helps heirs understand loan terms, loss‑mitigation options and servicer processes. Counselors can assist with [...]
High court upholds MBTA zoning, allowing by-right multifamily in 177 transit communities — reduces entitlement risk, expands private-lender opportunities.
Federal convictions in a 924-unit cooperative reveal embezzlement, $4M+ restitution, lender exposure and recovery issues; private lenders must reassess risk.
Financial and mortgage professionals increasingly encounter young athletes who are managing sudden or nontraditional income from sponsorships, endorsements, or early professional contracts. Experts advise adapting underwriting practices to emphasize sustained cash flow and thorough documentation rather than treating a one-time payment as qualifying income. [...]
Pending home sales rose slightly while contract signings remain below prior year amid high mortgage rates, creating demand gaps private lenders can address
Freddie Mac is auctioning $474M of seasoned, deeply delinquent first-lien residential loans across five pools, including a smaller-investor offering. info.
Pennymac raises its conforming loan cap to $850,000, prompting private lenders to reassess pricing, products, pipeline risk and investor strategy +yields.
