In today’s fast-paced mortgage industry, referrals are gradually losing their significance as technology continues to reshape the way clients connect with mortgage professionals. Clients now expect a seamless digital experience that offers convenience, transparency, and quick communication throughout the entire mortgage process. To stay competitive in this digital-first landscape, mortgage professionals must adapt to these changing expectations and leverage technology to enhance their services.
Key points to consider in staying ahead in the digital-first mortgage industry include:
– Referrals are becoming less influential as clients rely more on online resources and reviews to select mortgage professionals.
– Clients expect a seamless digital experience that provides transparency, convenience, and real-time communication.
– To stay competitive, mortgage professionals should invest in digital tools and platforms that streamline the mortgage process and enhance the client experience.
– Building a strong online presence and maintaining active communication channels can help mortgage professionals attract and retain clients in today’s digital-first industry.
You can read this full article at: https://www.housingwire.com/articles/zillow-consumer-housing-trends-report/(subscription required)
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