In a recent industry report, experts emphasize the importance of personalized communication in mortgage marketing strategies. The key takeaways from the report include:

– Direct communication with clients leads to more impactful marketing efforts
– Understanding clients’ wants and needs is crucial for successful marketing campaigns

According to industry professionals, investing time in understanding clients and tailoring marketing messages accordingly can significantly increase the effectiveness of mortgage marketing initiatives. Personalized communication is seen as a key factor in building strong relationships with clients and driving business growth in the competitive mortgage industry.

You can read this full article at: https://www.housingwire.com/articles/why-agents-should-personalize-marketing/(subscription required)

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