Mortgage industry expert Mike DelPrete recently conducted a study testing the responsiveness of brokerages to online inquiries on home listings by managing a team of undercover “secret home shoppers.” The findings revealed that while the average response time was 8 hours and 17 minutes, the median response time was significantly quicker at 39 minutes. However, a significant 47% of inquiries went unanswered, indicating missed opportunities for brokerages to engage and cultivate new leads.
Key points:
– Study conducted by industry expert Mike DelPrete
– Average response time to online inquiries was 8 hours and 17 minutes
– Median response time was 39 minutes
– 47% of inquiries did not receive a response, highlighting missed lead cultivation opportunities.
You can read this full article at: https://www.housingwire.com/articles/almost-half-of-listing-inquiries-dont-receive-a-response-from-an-agent-delprete/(subscription required)
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