Rocket Mortgage, one of the fintech industry’s largest and most widely accepted players, has recently announced an intensified focus and reaffirmed its vision for the future. At the forefront of this vision is a narrowed focus on delivering value through their ‘direct-to-consumer’ (DTC) and third-party originator (TPO) mortgage origination channels. To ensure their objectives are met, they have made the decision to close all businesses that were found to not meet their internal threshold of performance.

Rocket Mortgage is paving the way for the rest of the industry, cementing itself as an innovator that is willing to take risks. In particular, the company is seizing this opportunity to drive consistent growth across their DTC and TPO channels, providing both quality market outcomes and great customer experiences. In order to secure this growth and progress, Rocket Mortgage is leveraging the advances of digital technology, which includes process automation, digital onboarding, and use of Artificial Intelligence (AI). Furthermore, these digital advancements have allowed the company to reach customers across different financial demographics in an effort to better serve the global market.

• Rocket Mortgage has reaffirmed its fintech vision and intensified their focus.
• They have closed all businesses that are not meeting their threshold of performance.
• The company is focusing on their Direct-To-Consumer (DTC) and Third-Party Originator (TPO) mortgage origination channels for consistent growth.
• To enhance their offerings, Rocket Mortgage is leveraging technology such as process automation, digital onboarding, and AI.
• The company is using these advanced digital offerings to better serve their global customer base.

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