Recent trends in the rental market underscore a significant shift in tenant priorities, with digital amenities now commanding greater attention than traditional physical features. A survey conducted by the National Multifamily Housing Council (NMHC) and Grace Hill reveals that a staggering 87 percent of renters desire seamless Wi-Fi connectivity upon moving into a new unit. This demand for immediate digital access reflects a broader societal reliance on technology, as high-speed internet has become fundamental to daily life, often eclipsing conventional amenities like gyms or private garages in desirability. The changing landscape indicates that connectivity certification is increasingly viewed as a critical component of residential offerings, with nearly half of all respondents expressing a preference for units that provide proof of robust connectivity.
The implications for property owners and managers are profound, as they must adapt their leasing strategies to meet evolving tenant expectations. Notably, features such as resident portals have gained traction, with 23 percent of renters rating them as more important than upscale appliances or recreational spaces. This notion suggests that modernization and digital integration in rental properties are not merely options but necessities for attracting and retaining tenants. As the rental market continues to evolve, property stakeholders would benefit from prioritizing investment in technological infrastructure, catering to a generation of renters who prioritize digital functionality over traditional luxuries.
**Key Points:**
– **Digital Amenities Rising**: Renters increasingly value digital features over physical amenities in rental properties.
– **Immediate Connectivity Demand**: 87% of renters expect live Wi-Fi upon move-in, indicating reliance on technology.
– **Preference for Certification**: Nearly half of renters favor units with verified connectivity certification.
– **High-Speed Internet Preferred**: Reports illustrate that high-speed broadband is more desired than traditional amenities like gyms or garages.
– **Growth of Resident Portals**: 23% of renters prioritize resident portals over premium appliances or playgrounds, showing a trend towards digital interaction in rental living.
You can read this full article at: https://www.housingwire.com/articles/renters-care-more-about-connectivity-and-privacy-than-a-gym-heres-what-that-means-for-your-bottom-line/(subscription required)
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