Mortgage industry professionals have seen an uptick in customer demand as the economy recovers and housing prices climb. Loan officers who can best serve customers in this uniqe market are those with an expert understanding of current market conditions and a strong knowledge of clients’ individual financial situations.
Loan officers must take the time to understand every potential borrower’s financial situation, so that they can ensure they are finding the best home loan option to meet their needs and financial goals. Critical to this process is understanding the customer’s current income and any future changes to it, analyzing credit score and debt-to-income ratio, evaluating the customer’s current assets and liquidity, and anticipating the customer’s long-term financial objectives and ability to repay. Loan officers must be able to provide relevant advice to customers to ensure their mortgage process will be a success.
Key Points:
• Uptick in customer demand for mortgage loans
• Loan officers who can best serve customers have expert understanding of current market conditions and strong knowledge of clients’ individual financial situations
• Loan officers must understand customer’s income, assets, liquidity, and long-term financial objectives
• Loan officers must provide advice to customers to ensure successful mortgage process
You can read this full article at: https://www.housingwire.com/articles/take-more-time-ask-better-questions-how-loan-officers-are-getting-clients-in-homes-as-rates-soar/(subscription required)
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