Peter Voss, the founder of 3% Listing Co., recently shared insights into his firm’s unique business model that eschews traditional cooperative compensation practices. In an industry where cooperation between buyer’s and seller’s agents is the norm, Voss’s approach has generated significant interest and debate among industry professionals.
Key points discussed by Peter Voss include:
– 3% Listing Co. does not engage in cooperative compensation, meaning that buyer’s agents are not guaranteed a commission for bringing in a buyer.
– Voss believes that this model benefits sellers by incentivizing buyer’s agents to negotiate aggressively on price, potentially saving sellers money.
– Critics argue that this model may discourage buyer’s agents from showing homes listed by 3% Listing Co., impacting the firm’s ability to attract buyers and sell properties efficiently.
– Voss defends his model by highlighting the potential savings for sellers and the increased transparency in the transaction process.
You can read this full article at: https://www.housingwire.com/articles/agents-are-freaking-out-over-de-coupled-commissions-its-old-hat-for-this-iowa-brokerage-owner/(subscription required)
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