Chicago-based Guaranteed Rate has undergone a rebranding to Rate in an effort to enhance and simplify its lending process. The company aims to leverage technology and other innovative strategies to improve efficiency and provide a more seamless experience for customers.

Key points:
– Guaranteed Rate is now known as Rate following a rebranding effort
– The company’s goal is to streamline the lending process through technology and other innovations
– The rebranding is aimed at enhancing efficiency and improving the overall customer experience

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