In the competitive real estate industry, the success of a brokerage hinges largely on the talent and loyalty of successful agents. Agents are the lifeblood of the industry, and their function is to proactively attract clients, close deals, and influence the overall profitability of the brokerage.

Firms must recruit these highly sought-after agents effectively in order to thrive. To achieve this, effective strategies to obtain agents can include offering attractive pay structures, higher levels of autonomy, and offering comprehensive technology support such as cloud-based software. Additionally, retention strategies such as offering regular coaching, incentivizing agents, and leveraging an experienced and knowledgeable support team are key elements of securing the loyalty of agents.

Bullet points of the text
• Agents are essential to the success of a brokerage
• Effective recruiting strategies involve attractive pay structures, higher levels of autonomy, and comprehensive technology support
• Retention must be secured with strategies like coaching, incentivizing agents, and experienced support teams

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