The debate over the role of marketing technology in the mortgage industry continues to rage on, with some arguing that the ultimate goal should be to make it so that loan officers never need to log in, while others believe that loan officers should be encouraged to engage with marketing tools as much as possible to build their own brand and connections.
Key points discussed in the text include:
– The potential benefits of streamlining processes for loan officers by minimizing the need for them to log in to marketing technology platforms.
– The importance of loan officers actively engaging with marketing tools to enhance their personal brand and professional connections.
– The impact of technology on the client experience and communication between loan officers and borrowers.
– The potential drawbacks of relying too heavily on automated marketing technology, such as a loss of personal touch and relationship building.
You can read this full article at: https://www.housingwire.com/articles/beyond-automation-how-marketing-tech-can-empower-loan-officers-in-2025/(subscription required)
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