In the dynamic landscape of the mortgage industry, two distinct strategies have emerged among company leaders looking to increase lead conversion and profitability. One leader is placing their trust in listing portals as the primary source for generating leads, while another is taking a different approach by focusing on their title company’s capabilities to drive conversion rates and enhance overall profitability.
Key elements of the text include:
– Different strategies employed by company leaders to improve lead conversion and profitability
– One leader relies heavily on listing portals for lead generation
– Another leader is leveraging their title company to drive conversions and boost profitability
– The importance of selecting the right strategy to meet company goals and objectives in the competitive mortgage industry landscape.
You can read this full article at: https://www.housingwire.com/articles/brokerage-executives-double-down-on-their-lead-generation-strategies/(subscription required)
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