ICE Mortgage Technology has unveiled plans to introduce a pilot program aimed at phasing out its Encompass CRM platform in favor of the newer Surefire product. This move signifies a strategic shift towards modernization and improved efficiency within the mortgage industry. Key points regarding this development include:
– ICE Mortgage Technology is set to launch a pilot program to gradually transition away from Encompass CRM towards Surefire
– The decision reflects a focus on leveraging more advanced technology to streamline processes and enhance customer relationship management within the mortgage sector
– The move is expected to provide users with access to a more user-friendly and integrated platform, ultimately increasing productivity and operational effectiveness
Overall, the planned transition from Encompass CRM to Surefire underscores ICE Mortgage Technology’s commitment to innovation and staying ahead of evolving industry trends. This shift is likely to have a significant impact on how mortgage professionals approach customer relationship management in the future.
You can read this full article at: https://www.housingwire.com/articles/ice-launches-pilot-to-sunset-old-encompass-crm/(subscription required)
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