In a recent development, Move has filed two Fast-Track SWIFT challenges with the BBB’s NAD, targeting Homes.com’s site traffic advertisements. This move by Move suggests a potential dispute or concern regarding the advertising practices of Homes.com. The challenges are likely to spark further scrutiny and investigation into the specific claims and strategies used by Homes.com in their site traffic advertisements.
Key points of the challenge include:
– Move filing two Fast-Track SWIFT challenges
– Targeting Homes.com’s site traffic advertisements
– Involvement of BBB’s NAD in examining the advertisements
– Potential implications for the advertising practices of Homes.com
– Likelihood of further investigation and scrutiny into the claims made by Homes.com
Overall, this development highlights a significant point of contention within the mortgage industry, necessitating a closer look at the advertising practices of prominent players such as Homes.com. The outcome of these challenges could have broader implications for industry standards and transparency in advertising strategies.
You can read this full article at: https://www.housingwire.com/articles/costar-pulls-two-homes-com-ads-after-move-challenges-traffic-numbers/(subscription required)
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